The opening of a new Carrefour in Vallecas (Madrid) offered Coca-Cola the opportunity to innovate product lines, with suggestive changes among them, a highlighted header on displays that allows interaction between the brand and consumers via mobile phone. FuturLink provided and integrated its platform “Mobile Proximity Marketing” into the header of the displays, designed by Coca-Cola. The media device regularly promotes brand products. This display header consists of a display of 42″ integrated within a back lighted rigid structure, which varies communication according to the brand or product promoted.Within this structure is Futurlink’s platform of “Mobile Proximity Marketing”, which it uses to send content of the brand, via Bluetooth. The creation of the Mobile Channel, allowed Coca-Cola to make exclusively available, a new communication channel for the distribution of any multimedia content to consumer’s mobiles such as: Goodies of the brand, promotions and other information of added value, thus creating an emotional connection to the brand with consumers at the point of sale.

Several websites around the world have already enabled that their multimedia content can be downloaded to mobile phones from the Internet for free, easily, quickly and intuitively. Wimob can transfer Web content to cell phones via Bluetooth, infrared or USB, incorporated technologies in PCS and mobiles. In addition Wimob automatically adapts multimedia content on the Web to more than 1,000 models of mobile phones, allowing that content is displayed correctly and with total quality. Several sites of digital video festivals, blogs, online communities and enterprises in different sectors are already using Wimob to distribute content, promote products or simply have a brand presence on the device most often used around the world: the mobile phone. Among the pioneers they highlight Bitfilm Festival (Germany), Móvil Film Fest (Spain), Pocket Mídia (Brazil), Feiersucht (Germany), Phenoma (Portugal) and Comhouse (

Switzerland).

CCI, FuturLink official distributor in Canada, celebrated Canada’s one hundred and forty one year Birthday, “CANADA´S DAY” by carrying a campaign in Ottawa, the national capital. A green Canadian flag and an audio file of the Canadian national anthem were broadcasted simultaneously to all Canadians that were at Parliament Hill.The purpose of the Green message was to invite Canadians to engage on environmental issues and to introduce them about FuturLink technology. Take a look at the video of this action.

Bitfilm organizes for one more year the International Bitfilm Festival for Digital Film. The Bitfilm Festival is an international digital film competition in several categories. The festival consists of the Internet Festival, an opening and a closing live event that this year took place in Stuttgart and Hamburg.
In this edition the worldwide Bitfilm community also could download the films, for free, to their mobile phones using Wimob from Futurlink. With Wimob they could easily download the films from Bitfilm website to their mobile phones using free technologies such as Bluetooth, Infrared or USB. During the closing event that took place in Hamburg from July 9th to 12th FuturLink also set up Bluetooth stations allowing the download of 10 finalist videos on the attendees´ mobile phones.

On July 12, 2008, City Stars Company Ltd (CSC) signed an exclusive agreement for the distribution of Mobile Marketing platforms for FuturLink in Saudi Arabia.The agreement was signed in

Riyadh and took place at the headquarters of Al Jumaiah Group, (a subsidiary of CSC).
On behalf of FuturLink Jose Luis Preciado, Director of Business Development, signed the agreement with D. Abdulaziz Al Jumaiah, Board Chairman of the group. Also present at the event: Mr Ibrahim Muheimeed (General Manager) and D. Mohannad Abd Al-Rahman (Executive Manager of CSC).

Pocket Mídia has created an innovative mobile marketing campaign during the celebration of two major Brazilian fashion shows (Fenit / Fenatec) that took place in Sao Paulo, Brazil from 17 to June 20, 2008. The action was structured so that visitors to the trade show could have any information of interest on the show they wanted. To achieve that goal, at the entrance to the hall hostesses invited visitors to connect their mobiles, via Bluetooth, to receive contents of the show. In the exhibition hall FuturLink access points were placed in strategic locations for the distribution of content.

Action 1: At the first strategic point, located at the entrance hall, visitors were invited to receive via bluetooth the agenda of the event. Throughout the day visitors received citations in the schedule of presentations and workshops that alerted visitors 15 minutes before the start of each one.

Action 2: Professional photographers took photos of parades, which were then distributed to the public’s mobiles, via bluetooth. The content was updated 4 times a day. The public waiting the next parade could find out what had happened in the previous one, thanks to the technology of FuturLink. The photos were adapted to the different types and screens of the public’s mobiles.

Action 3: An LCD screen showed a promotional video of Fenit/Fenatec. The display comprised a “totem bluetooth” inviting visitors to connect their bluetooth to receive a video and a screensaver of the show. 

The conference Mobile 2.0 Europe will be held on July 4 in the Campus Esade in Barcelona, from 9 am to 6 pm. The conference will bring together experts and leaders from all aspects of the mobile ecosystem, including investors, mobile phone companies, device manufacturers and developers of mobile Web applications and technologists. It will be a one-day eent, with an emphasis on “mobile web” and innovation, organized by the Mobile 2.0 committee and dotopen. FuturLink has been one of the companies selected to present their innovative technology “location to mobile” & “Web to mobile” proximity marketing during this event.

Shares of mobile marketing “Electronic Calico” and “cartoons” are case studies highlighted in the June newsletter of MMA Global (Mobile Marketing Association). The case “Electronic Calico, in a double action to promote and interact with their public” shows the success of user-generated content as a new form of interaction.
The case “The first comics distributed for mobile phones in Spain by Bluetooth” explains the action of distributing fun and free content to visitors of L’Illa shopping center in Barcelona with the aim of generating traffic and loyalty by them.

On Friday, June 27, 2008 the entire team FuturLink Barcelona, Madrid, San Sebastian and Germany, met for FuturLink Summer Meeting. The encounter took place in Barcelona and was a day of integration, to get to know each other, share successes and present the FuturLink vision for the future. It was also an occasion to celebrate the “Emprendedor XXI“ prize that FuturLink won thanks to the work of all.
To maintain the innovative spirit there was also a contest of ideas: ” FuturLink Summer Challenge” which brought together more than 50 innovative Futurlink ideas for technology applications “Location to Mobile”, “Web to Mobile” & “Contactless to Mobile“. The event took place on the beach in Barcelona with various activities and exceptional teamwork. During the event the team cooked a fantastic paella for everyone.

FuturLink participated in the conference “Marketing Strategies for Point-of-Sale” organized by Marcus Evans held on 16 and June 17 2008, at Meliá Avenida América ,Madrid. David Masó, Director General of FuturLink and Albert Gual, Director of Sales Development Danone, participated in a roundtable to present their experiences on how brands can interact with consumers at Point-of-Sale through the mobile. The event also had speakers such as Sony, EMI Music, El Corte Inglés, L’Oreal, Johnson and Johnson and other brands, bringing together the best practices on Point-of-Sale.